Jerry Cai


Setventure




   

Setventure is an app that creates immersive film location travel experiences. Discover, explore, and recreate iconic scene as you travel to real-world filming locations.


Year:             2023
Theme:         UI,UX, Research, Visual 
Designer:      Jerry Cai


Problem Statements


Set-jetting has gained popularity over the years, but there is currently a lack of dedicated resources and tools to facilitate this form of travel. Users are seeking for a tool seam the boundaries between travel and Film Media.

Opportunity


How might we facilicate personalizes and immersive travel experiences with film media ?


Introducing Setventure



Setventure is unique in its mission to create immersive and memorable film location travel experiences. It will enhances your journey Before, During, and After your trip. Setventure offer detailed planning and browsing film location before you go, engaging activities while you're there, and ways to remember  and sharing your adventure afterward. 



Before Traveling

Browsing Film Locations


In the Explore functionality, Setventure suggests movie locations based on the user's watch list. Additionally, users can discover nearby movie locations using map.




During Traveling

Travel Guidance


The travel guidance feature utilizes AR tools to assist users in navigating to the precise movie location. It also introduces Background stories about this place during traveling.




Photo Recreation


The photo recreation feature enables users to replicate photos from movies, capturing the same angles and settings. Additionally, it allows users to take photos with professional settings directly on their phones

After Traveling

Sharing in Community 


Setventure's community is a vibrant space for film enthusiasts and travelers to share their set-jetting adventures. Users can post their photographs from film locations, and Setventure will provide corresponding screenshots from the movies for reference. This unique feature allows user to compare their experiences with iconic scenes, creating a fun and engaging way to share their travels.






Research Proccess


The motivation behind Setventure comes from my love for watching movies. This passion led me to explore the world of set-jetting—visiting real-life locations from films. As I researched current set-jetting apps and the industry, I realized there was a need for a more immersive and comprehensive experience. This inspired me to design Setventure, combining my love for movies and travel to offer a unique service for fellow film enthusiasts.



Secondary Research - Travel Inspiration

 68% Travelers considered visiting a destination after seeing it in a show 
or movie on a streaming platform

—Expedia Travel Trend Report 2023


Secondary Research - Target Audiences

 61% Gen-Z and Millennial respondents agree that a top motivation for traveling in 2023 is to visit a destination because it looks great in photos and videos

—America Express Travel Report 2023



My Insights after Secondary Research

After conducting secondary research, I noticed a significant opportunity to connect the set-jetting experience with Gen-Z. This generation values unique and engaging experiences, making them ideal for set-jetting adventures. 



Primary Research



 Interview

I select 3 gen z college students, who comes from different backgrounds. The similarity is they all like to travel and like to watch movie. I also interview 1 expert from film industry, I want to interview about their personal experience on set-jetting and what do they think about between the connection of travel and film.


3 Gen Z College Students

 

1 Expert From Film Industury






Competitive Analyze



Mocation

Mocation is the first database of movie locations in China. Memorable movie/TV locations around world are collected to well inform you the possible destination of a movie trip. You could also attain new geographic perspective on your favorite movies and enjoy the discover.


Movie Tours


This app gives you extensive information about the filming locations in and around the Portland Oregon, Southwest Washington, and Oregon coast area. Movies documented in this app include Twilight, The Goonies, Free Willy, Kindergarten Cop and more. You will have everything you need to visit these filming locations yourself.

Setjetters

Setjetters offer a wide selction of movie locations around the world and has a camera feature that allows your to overlay the movie screenshot inside the camera, Setjetters also offer a community full of set-jetting lovers.













User Persona & User Journey