Film Location Travel App
Setventure is an app that creates immersive film location travel experiences. Discover, explore, and recreate iconic scene as you travel to real-world filming locations.
Work Type:
Case Study
Time:
2023 Fall
Contributors:
Jerry Cai
Tool Used:
Figma
Aftereffect
Red Giant
Backgrounds
Set-jetting the trend of traveling to real-world locations featured in films and TV shows—has grown in popularity, yet dedicated tools to enhance this experience remain limited. Travelers are looking for a seamless way to bridge the gap between exploration and cinematic storytelling, allowing them to immerse themselves in iconic scenes like never before. Setventure fills this gap by blending travel and film media into an interactive, location-based experience.
Problems
"Film Location Visits Feels like a Checklist"😐
Without engaging context or interactive exploration, visits film location feel like a checklist rather than an immersive cinematic experience.
"Exploring film locations feels scattered and disconnected." 😕
Travelers struggle to navigate filming locations due to the lack of a structured library and community, making film location travel feel isolated rather than immersive.
How might we create a streamlined platform that helps travelers discover, explore, and connect through film locations in a more engaging way?
Solutions
Film Location Library
Immersive Experience
Setventure Community
Film Location Library
Setventure suggests film locations tailored to users' preferences and current location, recommending spots based on their watchlist and visited places. Users can freely explore and discover film locations through the library.
Painpoints
Current film locations are scattered across different platform
The solution
Get in-depth details about filming locations, including background stories, scene explanations, and screenshots. Discover other movies shot at the same spot for a comprehensive cinematic exploration.
Browse Film Locations Seamlessly
Explore movie locations with scene screenshots, organized by distance and their timeline within the film. Experience a cinematic déjà vu experience"
Immersive Experience
Step into the scene with AR-guided navigation, leading traveler to the exact spot where iconic movie moments were filmed. Unlock hidden details with background stories, behind-the-scenes insights, and historical context, making each visit a deeper, more cinematic journey.
AR Navigation
With AR-guided navigation, Setventure leads you step by step to the exact filming spot, overlaying accurate data with real-world street views for seamless exploration. Like a tour guide in your pocket, it ensures you never miss a cinematic moment.
Unlock Extra Content
Dive deeper into each film location with immersive, interactive content. Explore behind-the-scenes stories, historical facts, and fun trivia that bring the setting to life.
Recreate Iconic Movie Scenes
Provides movie screenshots that users can overlay in real-time, helping them perfectly align their shots with the original scene. Capture the magic of cinema by recreating iconic moments with precision
Recreate Iconic Scenes
Setventure Communities
Share your film location captures and set-jetting adventures with fellow movie lovers. Connect with others, exchange tips, and showcase your recreated scenes. The community brings film travel to life.
Recommend Feed
Explore film locations effortlessly with a personalized feed curated by popularity and proximity. Whether looking for trending place or hidden location near you, Setventure makes discovery seamless.
Research
Secondary Research
I began with secondary research, analyzing travel reports, industry data, and market trends to understand the current state of film tourism.
68% Travelers considered visiting a destination after seeing it in a show
or movie on a streaming platform
-Expedia Travel Trend Report 2023
61% Gen-Z and Millennial respondents agree that a top motivation for traveling in 2023 is to visit a destination because it looks great in photos and videos
—America Express Travel Report 2023
Based on these insights, I identified Gen Z as the primary target audience, as they are highly influenced by film and streaming content when choosing travel destinations and are motivated by visually captivating experiences.
Target User Interviews
I conducted interviews with three Gen Z college students from different backgrounds who share a passion for travel and movies, along with one film industry expert. The goal was to understand their personal experiences with set-jetting and explore the connection between film and travel.
3 Gen Z College Students
1 Expert From Film Industury
Competitive Analyze
Mocation
Mocation is the first database of movie locations in China. Memorable movie/TV locations around world are collected to well inform you the possible destination of a movie trip. You could also attain new geographic perspective on your favorite movies and enjoy the discover.
Movie Tours
This app provides detailed filming location information across Portland, Southwest Washington, and the Oregon Coast, featuring movies like Twilight, The Goonies, and Free Willy, helping you explore these spots firsthand.
SetJetters
Setjetters offer a wide selction of movie locations around the world and has a camera feature that allows your to overlay the movie screenshot inside the camera, Setjetters also offer a community full of set-jetting lovers.
Persona
User Journey Map
Through in-depth research and user testing, we identified key challenges in film location exploration and refined Setventure’s design to create a more engaging experience.
Design System
