Jerry Cai

Revvy

Revvy

Revvy

AI Track Driving concept

Revvy is an AI track-driving concept designed to help drivers who are new to track driving become familiar with it and engage in the experience safely. While currently showcased using Tesla models as a mockup, Revvy envisions becoming the CarPlay for track driving, seamlessly integrating into any EV’s HMI.

Work Type

Case Study

Time:

2024 Fall

Contributors:

Jerry Cai

Matthew Su

Jupiter Xie

My Role

UX Design

UI Design

Research

Prototyping

Backgrounds

Motorsport is experiencing a surge in popularity among young enthusiasts, fueled by the excitement of Formula 1, immersive racing games. For many, the dream of taking their passion from the screen to the real track is stronger than ever.

However, transitioning from the screen to the steering wheel isn’t simple

However, transitioning from the screen to the steering wheel isn’t simple

Problems

"It feels overwhelming."🤯

"It feels overwhelming."🤯

No Reset Button, No Racing Line Assistance

No Reset Button, No Racing Line Assistance

"I don’t know where to start."😖

"I don’t know where to start."😖

No guidance, No Support, Costly Track Coaching

No guidance, No Support, Costly Track Coaching

How might we make track driving more accessible, safe, and engaging for beginners through existing technology?

Key Features

  1. Track Mode

  1. AI Coaching

  1. Track Recording

  1. Track Exploring

  1. Track Mode

Challenges

  1. Maintaining situational awareness while keeping the driver focused on the Track.

  1. Balancing essential information without overwhelming the user.

Solution

  1. Alert Notification

Enhance situational awareness, Keep the driver informed about car status

  1. Color Coded System

Reduces information overload and improves glanceability

  1. Graphicly Display Temperature

Reduces information overload and improves glanceability

  1. Lap Timer

Bright Color to Improve glanceability

  1. Next Turn Diagram

Helps beginners practice and learn the optimal racing line.

  1. AI Coaching

Track learning Challenges

  1. Track coaching are expensive and not easily accessible.

  1. No clear guidance for beginners when track driving alone

  1. Hard to interpret driving data for improvement.

Solution

  1. AI Voice Track Coaching

Helping driver with real-time driving advices, reduce the learning curve

  1. Adaptive Coaching

Adjusts feedback based on driver performance, making learning more intuitive

  1. Provide Accident Support

Enhances driver confidence and safety by offering immediate support.

Reduces panic and reaction time, improving accident management.

  1. AI Track Analyze

Uses Generative AI to tailor responses based on different user questions.

Provides animated diagrams and clear language for effective, beginner-friendly coaching.

  1. Track Recording

Painpoints

  1. Limited features in current products

Current meter OEMs can't access car data like throttle and brakes.

  1. Experience feels Disconnected

Data overlays lack accessibility, accessing recordings feels complicated and unintuitive

Solution

  1. Separated the Recording and Data

Immersive the experience, Enhance the information clarity

  1. Intuitive Experience

Visualizes data professionally, making users feel like real racing drivers.

  1. Track Exploring

Painpoints

  1. Beginner don't know where to start

Feel overwhelmed on where they can experience track driving

  1. Difficult to Learn the Track

2D maps provide minimal information and lack depth

Solution

  1. Explore Track

Displays nearby track days, giving beginners a clear and accessible selection.

  1. 3D Immersive Map

Enhances detail, making the experience more informative and intuitive.

Research

Identify the Target Audience

Motorsport’s
Demographics

Performance
EV Ownership

Track Day
Demographics

  1. Over 12% of individuals aged 18 to 34 in USA identify as Motorsports F1 fans

  1. Over 12% of individuals aged 18 to 34 in USA identify as Motorsports F1 fans

  1. Xiaomi SU7 Ultra From China has broken lap records at Nürburgring, establishing itself as a high-performance EV that competes with traditional sports car which gained 15,000 Orders within 24 Hours

  1. Xiaomi SU7 Ultra From China has broken lap records at Nürburgring, establishing itself as a high-performance EV that competes with traditional sports car which gained 15,000 Orders within 24 Hours

  1. Average Track day Participants in USA are aged 25-55, Concentrates in 25-40

  1. Average Track day Participants in USA are aged 25-55, Concentrates in 25-40

Insights

Young EV buyers more likely to prioritize performance and are increasingly interested in track day experiences.

Target Usertype:

  • Passionate motorsport fan

  • Performance EVs owner

  • Experienced in racing simulation games ( F1 2023, Gran Turismo)

  • Looking for an entry point into track driving

  • Minimum Track Driving Experience in Real Life

Competitive Analyze

We analyzed two types of competitive products for track driving assistance.

External Solution

  • High Product Price $400- $1,000

  • Require external device installed

  • Data visualization overwhelmed

  • Unable to display car status

  • Targeting intermediate to professional

Integrated Solution

  • Overwhelmed Information

  • Provide Cognitive Overload

  • Not focus on track driving

  • Targeting daily driving scenario

  • Sport Mode > Track Mode

Interivew

To get a broader perspective, I decided to interview people at track driving—from beginners to Experienced Driver. I want to hear about how can a track driving product support them in track driving.

Our Findings

Poor Accessibility

Current products are expensive for beginners, ranging from $359 to $1000, and require additional external devices like GPS or cameras, making entry-level adoption difficult.

Lack of Guidance

Most tools focus on post-track analysis and lack real-time driving assistance features, leaving beginners without support during their sessions.

Beginner Frustration

Beginning track drivers often experience frustration, especially when driving alone, as they struggle with learning racing lines, managing car control, and situational awareness

Overwhelming Data

The data presented is often overly complex and targeted at intermediate or professional drivers, making it intimidating and unusable for novices.

Opportunities

  1. Utilizing Integrated Car Technology

Using the car’s built-in GPS and cameras, this system provides real-time track guidance without external devices, ensuring a seamless setup. The intuitive display shows track maps, performance data, and real-time tips, keeping beginners focused and confident.

  1. AI Coaching

AI enhances both real-time track guidance and post-session learning. It provides braking and cornering tips during laps and simplifies performance analysis afterward, helping drivers improve efficiently.

  1. Accessible For More

Designed to run on any performance EV with track driving capabilities, the system provides beginners with clear, easy-to-visualize track driving data, enhancing their ability to improve while delivering a thrilling and immersive track experience.

  1. Comprehensive Track Focused

There is currently no integrated in-car system dedicated to track day experience, presenting a opportunity to create a comprehensive solution—from finding track events to real-time driving assistance and post-session analysis, catering to track day enthusiasts.

Prototype and User Test

User Test Insights

Desire for Proactive Interactions
Testers expressed a preference for Revvy to take the initiative in starting conversations, reducing the cognitive effort required to engage with the system.

Cognitive Overload
Testers found that Revvy's timing for providing guidance during high-pressure scenarios, such as tight turns, was too rushed, making it difficult to process information and respond effectively.

Prototype

To create the VUI prototype, We integrated the GPT-4o real-time API into Spline, enabling functional interactions with animated elements. We trained the AI with fundamental track knowledge and safety awareness to provide accurate and helpful answers to user queries.

Usertest

We set up a user testing environment where participants drive an in-game vehicle using a steering wheel simulator, interacting with Revvy's real-time guidance to simulates an actual driving experience. The goal is to evaluate how Revvy impacts drivers' situational awareness, emotional response, and ability to balance receiving information with staying focused and engaged in the racing simulation.

Design System

Future Plans

Revvy represents a potential evolution in track experience . Future iterations and refines will be shaped by expert feedback and real-world validation to enhance usability and effectiveness.

  1. Real World User testing
    Conduct tests with beginners and professionals track drivers to enhance practicality and real-time guidance.

  1. Adaptive AI Coaching

Improve the AI coaching dynamics based on driving style, skill level and track conditions

  1. HUD & In - Car integration

Optimize synchronization with HUDs and dashboard displays across various vehicle models.

  1. Track Driving Communities

Establish a track driving community where new users can get introduced to the sport, and experienced drivers can share their records, insights, and progress.

Jerry Cai

Jerry Cai® 2025

+1 4086461301

jiazhuoc12345@gmail.com

Los Angles

San Fransico

Shanghai

Jerry Cai

Jerry Cai® 2025

+1 4086461301

jiazhuoc12345@gmail.com

Los Angles

San Fransico

Shanghai

Jerry Cai

Jerry Cai® 2025

+1 4086461301

jiazhuoc12345@gmail.com

Los Angles

San Fransico

Shanghai