Category
Vehicle Experience Manager Internship
Time
May- Sep 2025
Team
NIO - ONVO Product Experience Management
Interning at NIO as a Vehicle Product Manager has been an incredibly immersive experience, allowing me to work at the intersection of advanced EV technology, user-centered design, and strategic product planning.
From supporting the launch of the ONVO L90 to contributing to the definition of new models, I gained firsthand insights into how future mobility is shaped—not only by hardware, but also by software-driven cockpit experiences.
This experience strengthened my ability to bridge design thinking with cross-functional collaboration, laying the foundation for my long-term goal of innovating in the intelligent in-car UX space.
Interning at NIO as a Vehicle Product Manager has been an incredibly immersive experience, allowing me to work at the intersection of advanced EV technology, user-centered design, and strategic product planning.
From supporting the launch of the ONVO L90 to contributing to the definition of new models, I gained firsthand insights into how future mobility is shaped—not only by hardware, but also by software-driven cockpit experiences.
This experience strengthened my ability to bridge design thinking with cross-functional collaboration, laying the foundation for my long-term goal of innovating in the intelligent in-car UX space.
Interning at NIO as a Vehicle Product Manager has been an incredibly immersive experience, allowing me to work at the intersection of advanced EV technology, user-centered design, and strategic product planning.
From supporting the launch of the ONVO L90 to contributing to the definition of new models, I gained firsthand insights into how future mobility is shaped—not only by hardware, but also by software-driven cockpit experiences.
This experience strengthened my ability to bridge design thinking with cross-functional collaboration, laying the foundation for my long-term goal of innovating in the intelligent in-car UX space.
Project Overview
Project Overview
As smart cockpits evolve, rear control screens have become a standard in premium EVs. However, traditional fixed screens face challenges in usability and cost efficiency compared to emerging competitors.
As smart cockpits evolve, rear control screens have become a standard in premium EVs. However, traditional fixed screens face challenges in usability and cost efficiency compared to emerging competitors.
As smart cockpits evolve, rear control screens have become a standard in premium EVs. However, traditional fixed screens face challenges in usability and cost efficiency compared to emerging competitors.
Objective
Objective
Objective
Transform the rear screen from a "fixed component" into a "mobile smart terminal," aiming to increase user satisfaction to 4.7/5.0 while optimizing vehicle BOM costs.
Transform the rear screen from a "fixed component" into a "mobile smart terminal," aiming to increase user satisfaction to 4.7/5.0 while optimizing vehicle BOM costs.
Current Pain Points
Current Pain Points
1. Poor Visibility & Ergonomics
The fixed screen is positioned low and centered. Passengers (adults and children) must look down and sideways, causing neck strain and discomfort during long viewing sessions.
The fixed screen is positioned low and centered. Passengers (adults and children) must look down and sideways, causing neck strain and discomfort during long viewing sessions.
02. Difficult Reach
02. Difficult Reach
02. Difficult Reach
Distance from the seatback and seatbelt constraints force users to lean forward awkwardly to touch the screen, disrupting the relaxation experience.
Distance from the seatback and seatbelt constraints force users to lean forward awkwardly to touch the screen, disrupting the relaxation experience.
03. Limited Usage Scenarios
03. Limited Usage Scenarios
03. Limited Usage Scenarios
A fixed screen only serves seated passengers, failing to support flexible scenarios like camping, lying flat ("Bed Mode"), or outdoor usage.
A fixed screen only serves seated passengers, failing to support flexible scenarios like camping, lying flat ("Bed Mode"), or outdoor usage.
Market Insight & Strategy
Market Insight & Strategy
Competitive Landscape
Competitors (Xiaomi, Li Auto, AITO) are shifting towards larger screens or tablets. Users are increasingly accepting the "mobile control" mental model.
Competitors (Xiaomi, Li Auto, AITO) are shifting towards larger screens or tablets. Users are increasingly accepting the "mobile control" mental model.
Value Proposition
Value Proposition
Value Proposition
Larger Canvas
Larger Canvas
Larger Canvas
Upgraded from a standard 6.1" screen to an 8" Tablet, offering better content immersion.
Scene Expansion
Scene Expansion
Scene Expansion
Evolving from "Rear-Seat Only" to "Whole-Cabin & Portable" availability.